Social media marketing is the best online advertising strategy available to you and can cost significantly less than traditional marketing and advertising efforts. Social media marketing is a combination of social networks and the Internet. With social media, you can have a powerful and extremely cost-effective way to reach customers with a message about your company and, at the same time, give your social media network a way to connect and build a community with other people.

Social media marketing uses a business or a company’s social network to promote its products and/or services. Social networks are a part of Web 2.0 technology and they are widely used by businesses to target the right audience and build customer relationships. They’re also used to drive traffic to the website and thus increase visibility. In other words, social media sites are used to reach and communicate with your customers. Social media marketing is integrated with all types of Internet marketing, helping to broaden the scope and reach of the overall marketing campaign. In fact, social media marketing is a key part of many SEO campaigns.