Confidential publisher: 5.62M organic clicks in three months
Publishing SEO case study: an anonymised content property reached 5.62M clicks and 31.4M impressions in three months at a 17.9% CTR. Search Console proof.

Summary. This publishing SEO case study covers a large content property with sustained organic demand across competitive informational queries. The domain is withheld at the client’s request; the Search Console graph is the case study.
What we did
- SEO strategy for a large-scale content environment.
- Content optimisation and on-page SEO across templates.
- Search visibility management: indexing control, internal linking, technical SEO.
Results
| Metric | Last 3 months |
|---|---|
| Clicks | 5.62M |
| Impressions | 31.4M |
| CTR | 17.9% |
| Average position | 7.8 |
“Proof-led SEO: the graph is the case study.”
Proof: first-party data

Get results like these
This project used our SEO services. Browse more case studies, or request a free website audit to see what we would change on your site.
Other case studies
Swingzy website by Zuptek: a WordPress and WooCommerce store for an Udaipur swing and outdoor furniture brand, with deep category menus and dealer enquiries.
Magictouch4home website by Zuptek: a WordPress and WooCommerce store for a home furnishing brand selling bed covers, curtains, cushion covers and table linen.
Carchalak website by Zuptek: a WordPress site for a driver-on-hire service, with city pages, a page per driver type, app download links and call-back forms.
