Confidential publisher: 5.62M organic clicks in three months

Publishing SEO case study: an anonymised content property reached 5.62M clicks and 31.4M impressions in three months at a 17.9% CTR. Search Console proof.

ClientConfidential content publisher IndustryPublishing, media TimeframeOngoing
Headline result5.62M clicks / quarterConfidential content publisher
Client data
Anonymised Google Search Console, three-month view

Summary. This publishing SEO case study covers a large content property with sustained organic demand across competitive informational queries. The domain is withheld at the client’s request; the Search Console graph is the case study.

5.62Mclicks in 3 months
31.4Mimpressions in 3 months
17.9%CTR
7.8average position

What we did

  • SEO strategy for a large-scale content environment.
  • Content optimisation and on-page SEO across templates.
  • Search visibility management: indexing control, internal linking, technical SEO.

Results

MetricLast 3 months
Clicks5.62M
Impressions31.4M
CTR17.9%
Average position7.8

“Proof-led SEO: the graph is the case study.”

Proof: first-party data

Anonymised Google Search Console, three-month view
Anonymised Google Search Console, three-month view

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