Digital marketing for salons, gyms and wellness businesses

Salon and fitness marketing is lightly regulated, but a few rules apply. The ASCI Code asks for special care in ads aimed at people with a real or perceived inadequacy such as obesity, baldness or height, so claims must not go beyond what the service can actually achieve. ASCI’s guidelines also bar ads that suggest a person’s weight or physique is why they fail at work or in relationships, and they treat AI-generated or exaggerated before-and-after images as misleading; before-and-after photos should be genuine, unretouched beyond routine edits, and consented. Under ASCI’s influencer guidelines, paid posts need a clear label such as “Ad” or “Collaboration”, and since March 2025 influencers giving health or nutrition advice must state a relevant qualification, such as dietitian, nutritionist or physiotherapist. Nutrition and wellness businesses should avoid cure language for medicines or remedies: the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 bars ads suggesting a drug for any condition in its Schedule, which includes obesity. Meta restricts ads that imply negative self-perception and ads for weight loss products. Spas and massage centres should hold whatever trade licence or registration their municipality or state requires and describe services accurately. We keep claims factual and get written consent for every client photo.