Our work

Client results, with the numbers

Every case study shows the starting point, what we changed, and what moved. Where a client has asked not to be named, we show the numbers and describe the business instead.

42.7MGoogle impressions, FMCG brand
1,114calls from Google Maps
7,120organic clicks a quarter, SaaS
business.google.com/performance
Google Business Profile calls for a gym: 95 calls in January 2024
search.google.com/search-console
Google Search Console performance for a financial and banking website: 32.6M clicks and 179M impressions in 28 days
+140%consultations, UK medical practice
31.2KAI citations in Bing, FMCG brand
Case studies

Numbers we report to clients every month.

Web development
Swingzy
WooCommerce store

Swingzy website by Zuptek: a WordPress and WooCommerce store for an Udaipur swing and outdoor furniture brand, with deep category menus and dealer enquiries.

Swingzy: a WooCommerce store for a swing and outdoor furniture brandRead →
Web development
Magictouch4home
WooCommerce store

Magictouch4home website by Zuptek: a WordPress and WooCommerce store for a home furnishing brand selling bed covers, curtains, cushion covers and table linen.

Magictouch4home: a WooCommerce store for home furnishingsRead →
Web development
Carchalak
Driver-hire website

Carchalak website by Zuptek: a WordPress site for a driver-on-hire service, with city pages, a page per driver type, app download links and call-back forms.

Carchalak: a driver-on-hire website built around city pages and app bookingsRead →
Web development
Website design and build

Website design and build for Private Bankers, a New Delhi investment firm: a WordPress site with product pages, nine finance calculators and an enquiry form.

Private Bankers: an investment services website with product pages and financial calculatorsRead →
International SEO + medical E‑E‑A‑T12 months
Private UK medical specialist (confidential)
+140% consultations

Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.

UK private medical specialist: 140% more private consultations from searchRead →
Social media, content productionOngoing
The Backspace Text
200K+ followers

Organic social media growth case study: how The Backspace Text grew from zero to 200,000+ followers with a minimalist typography theme, daily hook testing and 8M+…

The Backspace Text: 200,000+ organic followers built on typography and hooksRead →
SEO + AEO/GEOOngoing, multi-year
42.7M impressions

Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.

Standard Cold Press: sustained organic visibility at scale, plus 31.2K AI citationsRead →
Social media marketingOngoing
Indore Fever & City Network
50K+ followers

How we built the Indore Fever Instagram and Facebook network to 50,000+ verified local followers and replicated the city media model in Bhopal, Jabalpur and Mumbai.

Indore Fever: a hyper-local social media network with 50,000+ city-targeted followersRead →
Local SEO + Google Business Profile6 months
Gaurav Dental & Physiotherapy Hospital
274 patient calls

Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.

Gaurav Dental and Physiotherapy Hospital: 690 direction requests and 274 patient calls from GoogleRead →
Local SEO + Google Business Profile6 months (Apr to Sep 2026)
Drigo Self Drive Car Rental
1,114 calls

Multi-city local SEO for a self-drive car rental brand in Ranchi and Bhubaneswar: 23,207 profile views, 1,114 phone calls and a 15.6% action rate from Google…

Drigo: turning Google Maps visibility into 1,114 direct calls across two citiesRead →
SEO + AEO, website rebuild12 months
125 → 7,120 clicks / quarter

How Zuptek took a new labour-law compliance SaaS from zero authority to 1.17M quarterly impressions, 150+ qualified B2B leads and 10x revenue growth with SEO and…

Digiliance: from zero visibility to 1.17M quarterly impressions and 10x revenueRead →
SEOOngoing
Confidential content publisher
5.62M clicks / quarter

Publishing SEO case study: an anonymised content property reached 5.62M clicks and 31.4M impressions in three months at a 17.9% CTR. Search Console proof.

Confidential publisher: 5.62M organic clicks in three monthsRead →
Results ledger

24 more client results, 2018 to 2026

Shorter engagements and results led by our Head of SEO before and alongside Zuptek. Full write-ups are added as clients approve them.

YearBusinessResultWhat was done
2026SaaS, labour law compliance
Yogesh Pant, Digiliance
10+ high-ticket qualified leads / monthRanked for "new labour law codes" and "labour law compliance software"; cited in AI answers
2026Furniture ecommerce, Delhi NCR
Anil Sharma, Sentiment Furniture Systems
NCR rankings and organic orders in 3 monthsAppearing in AI-generated answers for furniture searches
2026Pest control, Canada
Yogesh Tulani, Saniiq
3x organic traffic in 3 monthsVisibility in AI-generated answers
2025SaaS website
Ankit Sharma
2k to 18k monthly organic visitsTechnical SEO, content strategy, search-intent optimisation
2025Local business
Pooja Mehta
15 to 70+ qualified enquiries / monthLocal SEO and location-based visibility
2025Ecommerce website
Rohit Bansal
7k to 31k monthly organic visitsCategory and product pages, internal linking, technical SEO
2024Local broadband provider
Jitendra Kumar
0 to 50+ qualified leads / monthLocal SEO for location-based internet service searches
2024Finance niche website
Rahul Verma
8k to 45k monthly organic visitsTopical structure, keyword mapping, internal linking
2024Local service business
Manish Gupta
12 to 55+ organic enquiries / monthGBP, service-area pages, local landing pages
2023Ecommerce website
Sneha Gupta
3x organic revenueCategory and product optimisation, technical fixes
2023Education website
Arman Khan
12k to 65k monthly organic visitsTopic clusters around high-intent education keywords
2022Real estate website
Rohan Malhotra
20 to 85+ organic leads / monthLocation-based SEO, service pages, schema, internal linking
2022Interior design website
Priya Sharma
3k to 19k monthly organic visitsLocation-focused landing pages
2022B2B services website
Varun Mehta
2x+ qualified organic enquiriesTechnical SEO, keyword targeting, conversion-focused pages
2021Ecommerce website
Lily Singh
30 to 40 organic orders / dayOrganic foundation built from scratch
2021Homeopathic college, Sonbhadra
Dr. J. N. Tiwari, Fouress Homeopathic Pharmacy College
Top homeopathic colleges for the regionQualified admission leads from organic search
2021Healthcare website
Neha Agarwal
3k to 28k monthly organic visitsContent architecture around search intent
2020Travel website
Karan Singh
6k to 32k monthly organic visitsRecovery plus technical SEO, content, internal linking
2020Ecommerce website
Deepak Sharma
5k to 25k monthly organic visitsTechnical SEO, category and product optimisation
2019Health niche website
Nirav Soni
500 to 10k monthly organic visitsContent optimisation and keyword targeting
2019Entertainment website
Vicky Kapoor
10k to 200k monthly organic visitsContent strategy, keyword optimisation, internal linking
2019News and media website
Sameer Jain
15k to 75k monthly organic visitsSite architecture and content discoverability
2018Technology blog
Amit Tiwari
4k to 40k monthly organic visitsTopical authority strategy
2018Local service business
Rajeev Sharma
Sustainable organic lead sourceService and location pages, local SEO foundation
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