Google Ads agency in India focused on lowering your cost per lead
Zuptek Infotech is a Google Ads agency in India, managing campaigns for clients across India and abroad. We plan, build and manage Search, Performance Max, Shopping, YouTube and remarketing campaigns for businesses that need enquiries now. We report on cost per lead rather than clicks, so the goal is always to make every rupee of ad spend work harder. The account, the data and the ad spend stay in your name.
Brands we have worked with across the group
Who our PPC services are for
Service businesses
that need a steady flow of calls and WhatsApp enquiries: clinics, real estate, interiors, coaching, legal and financial services, repair and home services.
B2B and manufacturing businesses
selling industrial products where a handful of qualified enquiries a month justifies the spend.
Ecommerce stores
that want Shopping and Performance Max campaigns managed against return on ad spend.
Businesses already running Google Ads
that suspect they are wasting money on the wrong keywords, bad tracking or Google’s default settings.
What you get
Setup (one time)
- Account audit if you already have one, or a fresh account built in your Google Ads login
- Conversion tracking for form submissions, calls, WhatsApp clicks and purchases through Google Tag Manager and GA4
- Keyword research with search-intent grouping and a starter negative keyword list
- Campaign structure, ad groups, responsive search ads, extensions (sitelinks, callouts, call, location)
- Landing page review, or a new landing page built by our web team
Ongoing management
- Weekly bid, budget and search-term reviews
- Negative keyword additions to cut wasted spend
- Ad copy and asset testing
- Audience, device, location and schedule adjustments
- Remarketing to past visitors on Display and YouTube
- Performance Max asset groups refreshed monthly
- Monthly report: spend, clicks, conversions, cost per lead, and the changes we made
- Monthly review call with the person who runs your account
Campaign types
- Search campaigns for high-intent keywords
- Performance Max for lead generation and ecommerce
- Shopping campaigns through Google Merchant Center
- YouTube in-stream and in-feed video ads
- Display and YouTube remarketing
- Call-only campaigns for phone-led businesses
Lead generation campaigns for local and national businesses
Most local campaigns fail for three reasons: broad keywords, no negative keywords, and no proper conversion tracking. We fix all three before we scale. Campaigns are geo-targeted to the areas, cities or countries you serve, scheduled to your working hours, and tied to a landing page with a short form and a click-to-WhatsApp button. We treat a WhatsApp message as a conversion, because in India that is where most leads actually arrive.
Performance Max, Shopping and YouTube
Performance Max can work well for ecommerce and for lead generation when it is fed good assets and clean conversion data. We set brand exclusions, use search themes, and review placement reports so your budget does not drain into low-quality apps. For stores, we manage Merchant Center feeds, fix disapprovals and structure Shopping campaigns by margin. For YouTube, we script and brief short video ads your team or our design team can produce.
Remarketing
People compare agencies, clinics and products before they enquire. Remarketing keeps you in front of visitors who did not convert, at a fraction of the cost of a first click. We build audiences by page visited and time on site, cap frequency, and exclude people who have already converted.
How we work
Audit and discovery (week 1).
Review of your existing account or market, competitor ads, landing pages and tracking. Written recommendations and a budget proposal.
Setup (week 1 to 2).
Tracking, campaign build, ad copy, landing page. You approve everything before launch.
Launch and learn (month 1).
Daily checks in the first two weeks. We cut waste fast and gather conversion data.
Optimise and scale (month 2 onwards).
Weekly optimisation, monthly reporting and review call. Budget recommendations are based on cost per lead rather than on spending more for its own sake.
Platforms and tools we work in every day
Google Analytics 4
Google Tag Manager
Google Search Console
Meta Ads
WhatsApp Business
WordPress
Elementor ProGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleMeta AdsWhatsApp BusinessWordPressElementor ProGoogle Ads management fees
Monthly ad spend (paid to Google)
- StarterUp to Rs 50,000
- GrowthRs 50,000 to Rs 2 lakh
- ScaleRs 2 lakh to Rs 10 lakh
- One-time setupAny
Management fee
- StarterCustom quote
- GrowthCustom quote
- ScaleCustom quote
- One-time setupQuote after audit
Includes
- Starter1 to 2 campaigns, Search only, monthly report
- GrowthUp to 5 campaigns, Search plus Performance Max or Shopping, remarketing, fortnightly report
- ScaleUnlimited campaigns, YouTube, landing page testing, weekly report, dedicated manager
- One-time setupAccount build and tracking
You pay Google directly for ad spend, and Google adds GST to ad spend billed in India, which GST-registered businesses can usually claim as input tax credit. Our management fee is separate from your ad spend and is quoted after a free account review, based on the number of campaigns, campaign types and reporting you need. Our fee excludes GST, which is added to the invoice.
Landing pages are quoted separately through our web development service. For typical cost per click by industry, read our Google Ads cost in India guide.
Proof
We publish case studies with client permission only, so most paid campaign results are shown privately on a call, inside the client’s own Google Ads account. What we can show publicly is how we handle the data that paid campaigns depend on. For a self-drive car rental brand, we turned Google Business Profiles in two cities into 1,114 phone calls in six months by treating each profile as a landing page (Drigo case study), and for a compliance SaaS brand our search work produced 150+ qualified B2B leads (Digiliance case study). Ask us on a call to walk through live ad accounts we manage.
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.
Guides from our team
Practical guides on the questions clients ask us most.
Google Ads vs Meta Ads for lead generation: which should you use?
Google captures people already searching; Meta finds people who are not searching yet. Here is how cost per lead and lead quality…
Google Ads conversion tracking setup with GA4: a step-by-step guide
A step-by-step setup for Google Ads conversion tracking with GA4 in the current interface: the Google tag, key events, conversion actions, consent…
What is the minimum Google Ads budget that works in India?
Google has no minimum spend, but your account does. Here is how to work out the smallest budget that produces leads in…
Google Ads agency in India: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
How much do agencies charge for Google Ads management in India?
Agencies use two common models: a flat monthly fee, or a percentage of ad spend. Ask which one you are being offered and what it includes: setup, tracking, landing pages, reporting frequency and who runs the account. We quote our fee after a free account review, and our Google Ads cost in India guide explains what drives both ad costs and management fees.
What is the minimum budget for Google Ads in India?
For a local service business we recommend at least Rs 20,000 to Rs 30,000 per month in ad spend to gather enough data to optimise. Competitive categories such as real estate, legal and finance in large metros need more. Read our minimum budget guide.
How fast do Google Ads bring leads?
Campaigns can go live within a week of sign-off and leads usually start in the first few days. Cost per lead improves over the first 60 to 90 days as data accumulates.
What is the difference between SEO and PPC?
PPC buys visibility immediately and stops when you stop paying. SEO earns visibility over months and keeps working after the work is done. Most clients run both: ads for immediate leads, SEO for long-term cost reduction.
Do I pay Google directly for ad spend?
Yes. The account and billing are in your name. We never hold your ad budget, and you can see every rupee in your own Google Ads account.
Is GST charged on Google Ads in India?
Yes. Google adds GST to ad spend billed in India, and the amount is shown on your Google Ads invoice. GST-registered businesses can usually claim it as input tax credit. Our management fee also attracts plus GST.
Will you work inside my existing Google Ads account?
Yes. We request manager access to your account. Your history, data and billing stay with you.
Can you also run Meta (Facebook and Instagram) ads?
Yes, through our social media marketing service. Many lead generation clients run Google Search and Meta together and compare cost per lead monthly.
Related pages
Get a free Google Ads account review
Share read-only access to your account, or tell us your budget and target area. We will send a written review with the three changes that would make the biggest difference, free.