Digital marketing for ecommerce and D2C brands

A D2C brand selling from its own website is an inventory e-commerce entity under the Consumer Protection (E-Commerce) Rules, 2020. The site must prominently show your legal name, the address of your headquarters and branches, customer care contact details, and the name, contact details and designation of a grievance officer, who must acknowledge a complaint within 48 hours and resolve it within one month. Rule 7 also requires clear information on returns, refunds, exchange, warranty, delivery, payment methods and the total price with a breakup of charges and tax, bars fake reviews, and requires ads to match the product’s actual characteristics. Sellers on marketplaces must give the platform the same details, plus country of origin. The Legal Metrology (Packaged Commodities) Rules, 2011 require the mandatory package declarations (such as MRP, net quantity, manufacturer or importer details and country of origin for imports) to appear on the online listing as well as on the pack. The Central Consumer Protection Authority’s Guidelines for Prevention and Regulation of Dark Patterns, 2023 list 13 prohibited practices, including false urgency, basket sneaking, drip pricing and subscription traps, so countdown timers and pre-ticked add-ons need care. ASCI’s influencer guidelines require a clear label such as “Ad”, “Sponsored” or “Collaboration” on every post where the creator has a material connection with the brand, and from March 2025 creators commenting on health and nutrition products must state a relevant qualification. Food, cosmetics and ayurvedic products also carry their own licensing (FSSAI, CDSCO, AYUSH). We review product pages, checkout and ad copy against these before launch.