Indore Fever: a hyper-local social media network with 50,000+ city-targeted followers
How we built the Indore Fever Instagram and Facebook network to 50,000+ verified local followers and replicated the city media model in Bhopal, Jabalpur and Mumbai.
Summary. Generic social content does not build commercial authority in a city. Brands and local businesses in Indore needed an audience that was actually in Indore. We built Indore Fever into that audience and then repeated the model in three more cities.
What we did
- Street-level storytelling. Daily content about places, food, events and people in the city, shot locally.
- Localised event coverage. Real-time coverage of festivals, openings and sports.
- Community hooks. Formats that invite locals to tag, submit and vote.
- Branded sponsorship activations. Packaged the audience for local businesses and brands wanting city-specific reach.
- City page architecture. Replicated the structure for Bhopal, Jabalpur and Mumbai.
Results
| Metric | Value |
|---|---|
| Indore followers | 50,000+ (city-targeted) |
| Network cities | 4 |
| Local brand retargeting | 94% |
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