Standard Cold Press: sustained organic visibility at scale, plus 31.2K AI citations
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
IndustryFMCG, cold-pressed oils TimeframeOngoing, multi-year
Summary. Standard Cold Press sells cold-pressed cooking oils online and through retail. The brief was long-term: build and hold a high-volume search footprint in a consumer category where recipe sites, marketplaces and health publishers all compete for the same queries, and extend that visibility into AI-powered discovery.
The starting point
- High-volume, highly competitive consumer queries (“cold pressed coconut oil”, “is mustard oil good for cooking”).
- Visibility that needed to be sustained month after month, not won once.
- No presence in AI-generated answers, which were starting to take a share of informational searches.
What we did
- SEO strategy and execution across product, category and educational content.
- Content and on-page optimisation built around entity-based topical clusters: oils, uses, health questions, recipes.
- Technical SEO including Core Web Vitals work on a product-heavy site.
- AI-search and citation optimisation so that Bing Copilot and other assistants cite the brand’s pages when answering oil and cooking questions.
Results
| Metric | Value |
|---|---|
| Google impressions | 42.7M |
| Organic clicks | 267K |
| Average position | 7.3 |
| AI citations (Bing) | 31.2K |
| Average cited pages | 29 |
Figures are from the Google Search Console and Bing Webmaster Tools periods shown in the screenshots below.
“A search programme designed to compound visibility instead of chasing isolated rankings.”
Proof: first-party data
Get results like these
This project used our SEO services, AI search optimisation guide. Browse more case studies, or request a free website audit to see what we would change on your site.
Other case studies
Swingzy website by Zuptek: a WordPress and WooCommerce store for an Udaipur swing and outdoor furniture brand, with deep category menus and dealer enquiries.
Magictouch4home website by Zuptek: a WordPress and WooCommerce store for a home furnishing brand selling bed covers, curtains, cushion covers and table linen.
Carchalak website by Zuptek: a WordPress site for a driver-on-hire service, with city pages, a page per driver type, app download links and call-back forms.