UK private medical specialist: 140% more private consultations from search
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Summary. In this medical SEO case study, a private specialist practice in the UK competed with NHS pages and large private hospital groups for searches that Google treats as Your Money or Your Life. Ranking required evidence of clinical expertise, not just optimised pages.
What we did
- Clinical author schema and author pages with qualifications, registrations and publications.
- Evidence-backed condition guides written with the clinician and cited to NICE and peer-reviewed sources.
- Clinical directory synchronisation across the UK directories patients and referrers use.
- Local authority for the practice’s Harley Street and regional clinic locations in Google Maps.
Results
| Metric | Value |
|---|---|
| Private patient consultations | +140% |
| Keywords in UK top 3 | 48+ |
| E-E-A-T trust score (internal audit) | 98/100 |
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