Online reputation management services for businesses and professionals
Zuptek provides online reputation management services for businesses, clinics, schools and professionals across India, from our head office in Faridabad, whose next customer will search their name before calling. We monitor what appears on Google, Justdial, Practo, Google Maps, social media and review sites, build a steady flow of genuine reviews, respond to every review in your voice, and push accurate, positive content up the search results where negative or outdated content currently sits. We do this within platform rules and Indian law. This is one of our digital marketing services and pairs closely with Google Business Profile optimisation.
Brands we have worked with across the group
Who reputation management is for
Doctors, dentists, hospitals and clinics
whose Practo, Google and Lybrate ratings decide which patient books, and who face occasional unfair one-star reviews.
Schools, colleges and coaching institutes
dealing with reviews from disgruntled students, fee disputes and anonymous forum posts during admission season.
Restaurants, salons, gyms and retailers
with a large volume of Google, Zomato and Justdial reviews and no one answering them.
Real estate developers, builders and brokers
managing possession delays, RERA complaints and project-level reviews.
Founders, consultants and professionals
whose personal name search shows old news, a court listing or a competitor above their own profile.
What you get with our online reputation management services
Audit and monitoring
- Full audit of what appears for your brand and key people on Google search, Maps, images, news, YouTube and social, including autocomplete suggestions
- Review audit across Google, Justdial, Sulekha, Practo, Zomato, MouthShut, Trustpilot, Glassdoor, AmbitionBox and sector sites
- Daily monitoring with alerts for new reviews, mentions, forum threads and news
Review generation
- Review request system by WhatsApp, SMS, email and QR code, triggered at the right moment (after discharge, delivery, result, class completion)
- Monthly review volume targets per location, with no gating, incentives or fake reviews
Review response
- Responses to every review within 48 hours in English or Hindi, in a tone agreed with you
Removal and dispute handling
- Flagging reviews that breach platform policy (fake, spam, conflict of interest, off-topic, personal attacks, competitor reviews) with documented evidence
- Follow-up through Google Business Profile support, Practo and Justdial escalation channels
- Defamation and legal takedown coordination with your lawyer where content is false and damaging
Search result management
- Building and optimising the assets that should rank for your name: website, Google profile, LinkedIn, Practo or Justdial profile, Wikipedia-style references, press coverage, YouTube
- Publishing accurate, useful content about you and your business through our content marketing team so it outranks outdated or negative pages over time
Reporting
- Monthly report on rating and review count per platform, response times, removed or disputed items, search result changes for your name and sentiment trends
How we work
Audit (week 1).
We document every search result, review platform and rating for your brand and people, then grade each issue by visibility and damage.
Response and flagging (weeks 1 to 3).
Backlog of unanswered reviews cleared, policy-breaching reviews flagged with evidence, escalation protocol set up with your team.
Review generation live (weeks 2 to 4).
Request flows, QR codes, scripts and staff training. Genuine positive reviews start arriving and dilute old negatives.
Search result work (month 1 onwards).
Profiles optimised, content published, press and listings built so your owned assets fill page one for your name.
Monitor and report (ongoing).
Daily alerts, 48-hour responses, monthly reporting and quarterly strategy review.
Platforms and tools we work in every day
Google Search Console
Google Analytics 4
Google Tag Manager
WhatsApp Business
WordPress
Meta Ads
CloudflareGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerWhatsApp BusinessWordPressMeta AdsCloudflareOnline reputation management pricing
Monitor and respond
- Locations or profiles1
- MonitoringDaily
- Review responsesAll, within 48 hours
- Review generationNo
- Policy flagging and disputesBasic
- Search result contentNo
- ReportingMonthly
Build
- Locations or profilesUp to 3
- MonitoringDaily with alerts
- Review responsesAll, within 48 hours
- Review generationYes
- Policy flagging and disputesYes
- Search result content2 pieces per month
- ReportingMonthly
Repair
- Locations or profilesMultiple, plus personal names
- MonitoringDaily with alerts and crisis line
- Review responsesAll, within 24 hours
- Review generationYes
- Policy flagging and disputesYes, with legal coordination
- Search result content4 or more pieces per month plus PR
- ReportingFortnightly
Each plan is a fixed monthly fee quoted after a free reputation audit, because platforms, locations and the amount of repair needed vary widely. Quotes exclude 18% GST. Billed monthly, no long contracts. Legal fees for takedown notices are separate.
A one-time reputation audit is available for anyone who wants to know where they stand first, quoted on the number of brands, people and platforms involved. Hospital groups, school chains and multi-outlet brands get a per-location quote; see the sectors we serve on our industries page. Contact us for a scope.
What we measure
Reputation work is measured by average rating and review count per platform, response rate and time, the share of page one for your name held by assets you control, and removed or resolved items. Review flows are part of our local work: Gaurav Dental & Physiotherapy Hospital shows how profile and review work turned into calls and direction requests. For the content and ranking methods we use to shape name searches, see how we grew a service site from 170 to 1,200 daily organic visitors in 85 days. Reputation references are shared privately with client consent.
Swingzy website by Zuptek: a WordPress and WooCommerce store for an Udaipur swing and outdoor furniture brand, with deep category menus and dealer enquiries.
Magictouch4home website by Zuptek: a WordPress and WooCommerce store for a home furnishing brand selling bed covers, curtains, cushion covers and table linen.
Carchalak website by Zuptek: a WordPress site for a driver-on-hire service, with city pages, a page per driver type, app download links and call-back forms.
Screenshots from client accounts
Unedited Google Search Console and Google Business Profile screenshots from client accounts. Names are withheld at the clients’ request.
Guides from our team
Practical guides on the questions clients ask us most.
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Online reputation management services: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
What is online reputation management?
Monitoring and improving what people find when they search for your business or name: reviews, ratings, news, social posts and search results. It involves earning genuine reviews, responding well, removing content that breaks platform rules, and publishing accurate content that ranks for your name.
How do I remove a fake Google review in India?
Flag it from your Google Business Profile with the policy it violates, then escalate through Google Business Profile support with evidence such as no matching customer record. Reviews that are merely negative cannot be removed. If a review is false and defamatory, a legal notice under Indian law can support a takedown. We handle the flagging and escalation and coordinate with your lawyer where needed.
How much does online reputation management cost in India?
It depends on how many platforms, locations and people are involved and how much repair is needed. Monitoring and responses for one location costs far less than crisis or executive reputation work. We send a fixed monthly quote, plus GST, after a free reputation audit.
Can you remove negative news articles or court records from Google?
Usually no, and anyone promising guaranteed removal is misleading you. Legitimate options are a correction or update request to the publisher, a legal notice where content is false, and building stronger, accurate content that ranks above it over time. We tell you honestly which applies to your situation after the audit.
How do doctors manage reviews on Practo and Google?
Ask every satisfied patient at discharge or follow-up through a WhatsApp link, respond to every review without revealing patient details, flag reviews that breach policy, and keep Practo, Google and Justdial profiles complete and consistent. Our local SEO guide for India covers the review flow in detail.
Is it legal to pay for reviews or offer discounts for reviews in India?
Paying for reviews or offering incentives for positive reviews breaches Google and Practo policies and falls foul of the Consumer Protection Act guidelines on misleading reviews. We only build genuine review flows.
Find out what people see when they search your name
Send us your business name and the names of key people, and we will send back a reputation snapshot within three working days. For profile-level fixes see our local SEO service.