LinkedIn marketing agency for B2B businesses and manufacturers in India
Zuptek Infotech is a LinkedIn marketing agency for B2B businesses in India, headquartered in Faridabad and working with manufacturers, exporters, engineering firms, IT services firms and professional practices across the country. We write and manage founder profiles, run LinkedIn Pages, and plan LinkedIn ads with lead gen forms, then report on qualified conversations and RFQs rather than likes. LinkedIn is the B2B arm of our social media marketing service, and it runs differently from consumer channels, so it has its own plans and its own team.
Brands we have worked with across the group
Who it is for
Manufacturers and exporters
selling components, machinery, packaging, chemicals, auto parts or fabrication to procurement teams in India and abroad.
IT services, SaaS and consulting firms
where a handful of enterprise or mid-market deals a quarter justify the effort.
CA firms, law firms, architects and engineering consultants
whose clients are businesses and whose reputation travels through referrals.
Founders and MDs
who know their buyers are on LinkedIn, have posted a few times, and have not seen it turn into conversations.
What you get
Founder and leadership profiles
- Profile rewrite for the founder and one or two senior people: headline, about section, featured items, experience written for the buyer rather than the recruiter
- Two to four posts a week drafted from 30-minute interviews, in the founder’s voice, covering plant capabilities, quality processes, client problems solved, industry views and hiring
- Connection strategy: 20 to 30 targeted connection requests a week to buyers, procurement heads and plant managers in your target industries, with personalised notes
- Comment plan on posts from target accounts and industry voices, done by the founder with our prompts
LinkedIn Page
- Page set up or cleaned up with a clear tagline, products listed, showcase pages where useful, and employee advocacy enabled
- Document carousels on capabilities, certifications you hold, case studies and process walkthroughs
- Short videos from the shop floor, shot at your plant
- Employee posts planned so the page reaches far beyond its own followers
LinkedIn ads
- Campaign Manager set up with Insight Tag and conversion tracking on your website
- Targeting by job title, function, seniority, organisation size, industry and a matched list of named accounts you want to win
- Lead gen form campaigns with LinkedIn’s pre-filled forms for brochures, capability decks, sample requests and quote requests
- Sponsored content, document ads and message ads tested against each other
- Retargeting to people who engaged with your posts or visited your site
Content support
- Case studies and technical articles written by our content marketing team, published on LinkedIn and your website
- Lead follow-up sequences on email and WhatsApp through our email and WhatsApp marketing service
How we work
Positioning workshop (week 1).
Two hours with the founder and sales head. We define target industries, buyer roles, the problems you solve and the proof you can share. You get a positioning note and a 90-day plan.
Profiles and page (week 2).
Founder and LinkedIn Page profiles rewritten and approved. Insight Tag installed.
Content cycle (from week 3).
Fortnightly interviews, posts drafted and approved in batches, published on a fixed schedule. Monthly shoot at your plant where visuals help.
Ads (from month 2).
Launched once the profile and page look credible, because every ad click lands on them. Lead gen forms tested first, then website conversions.
Review (monthly).
Conversations started, leads received, meetings booked and the content that drove them.
Platforms and tools we work in every day
Meta Ads
WhatsApp Business
Google Analytics 4
Google Tag Manager
WordPressMeta AdsWhatsApp BusinessGoogle Analytics 4Google Tag ManagerWordPressPricing
Prices exclude 18% GST and exclude LinkedIn ad spend, which you pay to LinkedIn from your own Campaign Manager account. Each plan is a fixed monthly fee quoted after a free review of your profiles, page and target market. Minimum engagement is three months. LinkedIn clicks are expensive compared with other platforms, so when ads are included we agree a realistic monthly ad budget with you before launch.
| Plan | Profiles managed | Posts per month | LinkedIn Page | LinkedIn ads management | Price per month |
|---|---|---|---|---|---|
| Founder | 1 founder profile | 8 to 10 posts, connection outreach | Not included | Not included | Custom quote |
| Founder plus Page | 1 to 2 profiles | 12 to 16 posts plus 8 page posts, 2 document carousels | Included | Not included | Custom quote |
| B2B Growth | Up to 3 profiles | 20 posts plus 12 page posts, carousels, one plant shoot | Included | Included, spend range agreed in quote | Custom quote |
| LinkedIn ads only | None | None | Not included | Included, spend range agreed in quote | Custom quote |
For what drives fees across social channels, read our social media marketing cost guide. Manufacturers can see how LinkedIn fits a wider plan on our manufacturing and B2B industry page.
What we report
- Qualified conversations started from the founder’s profile, logged with business name and role
- Leads from lead gen forms and website, with cost per lead and cost per qualified lead after your sales team’s review
- Meetings booked and RFQs received where your team shares them
- Profile views and connection acceptance rate from target roles
- Post by post reach among your target job titles, using LinkedIn’s audience data
- LinkedIn Page follower growth by industry and seniority
- Ad results by audience, format and named account list
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Guides from our team
Practical guides on the questions clients ask us most.
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LinkedIn marketing agency for B2B: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
Does LinkedIn work for Indian manufacturers?
Yes, for those selling to other businesses. Procurement heads, plant managers and engineering buyers at Indian and overseas firms are active on LinkedIn, and a founder who posts about capabilities and quality for six months becomes a known name in a niche. It works slowly, and it works best with the founder involved.
How much do LinkedIn ads cost in India?
You set the budget and LinkedIn charges through an auction, so cost per click and cost per lead depend on the job titles, industries and organisation sizes you target and on the offer. Clicks cost more than on Meta, and the leads are usually decision-makers, which changes the maths for high-value orders. Our management fee is separate and quoted after a free review.
Will the founder have to write the posts?
No. We interview the founder for 30 minutes every fortnight, draft the posts in their voice, and send them for approval. The founder spends about an hour a week, including commenting and accepting connections.
Can you post from our employees' accounts too?
We draft content and prompts that employees publish themselves. We do not log in to personal accounts, apart from the founder’s with written permission. Employee posts reach many more people than a LinkedIn Page alone.
How long before LinkedIn produces leads?
Expect the first inbound conversations in month two or three from organic activity, and leads from ads within the first month of launching them. A steady pipeline takes six months of consistent posting.
Do you do LinkedIn outreach automation?
No. Automated connection and messaging tools violate LinkedIn’s terms and get accounts restricted. We do targeted manual outreach with personalised notes, which is slower and keeps the founder’s account safe.
Other social media services
Get a LinkedIn plan for your business
Send us your website and the industries you sell to, and we will send a one-page LinkedIn plan with target roles, content themes and a budget.