Facebook ads agency in India that manages Meta campaigns for cost per lead, in your own ad account
Zuptek Infotech is a Facebook ads agency in India that plans and manages Meta campaigns across Facebook, Instagram, Messenger and WhatsApp for businesses across the country and abroad, from our head office in Faridabad. We work inside your Meta Business Manager, set up the pixel and Conversions API properly, and report cost per lead and cost per sale every month. This page covers paid Meta campaigns only. Organic content, reels and community management sit under our social media marketing service.
Brands we have worked with across the group
Who it is for
Local service businesses
that need enquiries this month: clinics, interior designers, real estate brokers and projects, coaching centres, wedding vendors, packers and movers.
D2C and ecommerce brands
that want catalogue sales through Advantage+ shopping campaigns and need a reliable return on ad spend.
Businesses where leads arrive by chat
that want click-to-WhatsApp ads putting the enquiry straight on a salesperson’s phone.
Businesses already running Meta ads
that see spend climbing and lead quality falling.
What you get
Account and tracking
- Meta Business Manager, ad account, page and domain verification set up or cleaned up, with your business as the owner and our team as a partner
- Meta pixel installed through Google Tag Manager and Conversions API connected server-side, so conversions are recorded even when browsers block the pixel
- Event match quality improved with hashed email and phone data from your forms
- Offline conversions uploaded from your CRM for leads that became customers, so Meta learns from closed sales
Campaign types
- Lead generation with instant forms, with qualifying questions and conditional logic to cut junk leads
- Click-to-WhatsApp ads with a pre-filled first message, routed to your business number
- Website conversion campaigns to a dedicated page built by our landing page team
- Advantage+ shopping campaigns for catalogue sales, with new customer budget caps
- Catalogue and retargeting ads for cart abandoners, in step with our cross-channel remarketing
Creative
- Static, carousel and video ads designed and written by our team, in English, Hindi or Hinglish
- Four to six creative variants per campaign at launch, with hooks and offers tested against each other
- Vertical video cuts for reels and stories placements, drawn from shoots run by our Instagram team
- Monthly creative refresh, because ads lose effect as the same people see them repeatedly
Management
- Audience structure: broad with Advantage+ audience, interest stacks, lookalikes from converters, and retargeting, each measured on cost per lead
- Budget, bid and placement review twice a week
- Lead quality review with your sales team each fortnight, with form questions adjusted to filter time-wasters
- Lead delivery to your CRM, Google Sheet or WhatsApp within minutes through a native integration or Zapier
How we work
Audit and offer (week 1).
We review your ad account, pixel, past creatives and competitors in Meta Ad Library. We agree the offer and the lead handling process.
Setup (week 1 to 2).
Business Manager, pixel, Conversions API, lead integration and creatives. You approve budgets and ads before launch.
Test (weeks 2 to 6).
Three to four audiences and five to six creatives run against each other. We cut losers weekly.
Scale (month 2 onwards).
Budget moves to the winners in steps of 20% to 30% so the campaign does not reset. New creatives enter every month.
Platforms and tools we work in every day
Meta Ads
WhatsApp Business
Google Analytics 4
Google Tag Manager
WordPressMeta AdsWhatsApp BusinessGoogle Analytics 4Google Tag ManagerWordPressPricing
Monthly ad spend (paid to Meta)
- Meta StarterSmaller budgets
- Meta GrowthMid-size budgets
- Meta ScaleLarger budgets
- Tracking setupOne time
Management fee per month
- Meta StarterCustom quote
- Meta GrowthCustom quote
- Meta ScaleCustom quote
- Tracking setupCustom quote
Includes
- Meta StarterOne or two campaigns, lead form or WhatsApp, four creatives, monthly report
- Meta GrowthUp to five campaigns, Advantage+ or catalogue, retargeting, fortnightly report
- Meta ScaleUnlimited campaigns, offline conversions, weekly creative testing, dedicated manager
- Tracking setupBusiness Manager, pixel, Conversions API, lead integration; waived on 6-month engagements
Ad spend is paid to Meta from your own ad account. Meta charges 18% GST on ad spend in India, which GST-registered businesses claim as input credit. Our management fee is a fixed monthly amount, quoted after a free audit of your ad account, and excludes GST.
Combined with organic content, Meta ads management is included in the Growth and Brand plans of our social media packages. For what drives social media fees, see our social media marketing cost guide.
What we report
- Cost per lead, cost per WhatsApp conversation and cost per purchase
- Qualified lead rate after your sales team’s review, and cost per qualified lead
- Return on ad spend for catalogue and Advantage+ campaigns
- Results by audience, creative and placement, so you know what to make more of
- Frequency per person, with fatigue flagged early
- Event match quality and tracking health
- Changes made and the tests planned for next month
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Guides from our team
Practical guides on the questions clients ask us most.
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Facebook ads agency in India: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
How much do Facebook ads cost in India?
There is no fixed price. You set the ad budget, and Meta charges through an auction, so cost per lead depends on your industry, offer, audience, creative and how well tracking is set up. Real estate and finance usually pay more per lead than local services. Our management fee is separate and quoted after a free audit of your ad account.
Which is better for leads, Facebook lead forms or WhatsApp ads?
Lead forms produce more leads at a lower cost; WhatsApp ads produce fewer leads who are more willing to talk. For high-ticket services with a sales team, WhatsApp usually wins on cost per qualified lead. We run both for a month and let your closing rate decide.
What is the Conversions API and do I need it?
It sends conversion data from your server to Meta rather than relying on the browser pixel alone. Since iOS privacy changes, the pixel alone misses a large share of conversions. With the API connected, Meta optimises on better data and your reports are closer to the truth.
Should I use Advantage+ campaigns?
Advantage+ shopping works well for ecommerce stores with a catalogue, steady purchase volume and good creative. For lead generation, Advantage+ audience usually beats narrow interest targeting once the pixel has data. New accounts start with more control and move to automation as data accumulates.
Will you run ads from your account or mine?
Yours, always. The ad account, page, pixel and data stay in your Business Manager. We work as a partner and you can remove our access at any time.
What happens to the leads after the form is filled?
They reach your team within minutes on WhatsApp, email, Google Sheets or your CRM. We also recommend a follow-up message sequence through our WhatsApp marketing service, because speed of first response changes the closing rate more than any targeting setting.
Other social media services
Get a free Meta ads account review
Give us partner access to your ad account, or tell us your offer and budget, and we will send a written review of your tracking, audiences and creatives with the three changes to make first.