YouTube ads agency in India that turns video views into tracked enquiries
Zuptek Infotech is a YouTube ads agency in India, headquartered in Faridabad. We plan, produce and manage video campaigns on YouTube for businesses that want their ads seen by the right people in the cities and regions they serve, and then want to know what those views led to. Scripting, shooting and editing are done by our team, so you do not need existing footage to start. YouTube ads sit alongside Search and Performance Max in our wider Google Ads service.
Brands we have worked with across the group
Who it is for
Clinics, coaching institutes, real estate projects and interior studios
that need to explain an offer in 15 to 30 seconds before someone will call.
D2C brands
that want product videos in front of buyers while they watch reviews and unboxings in their category.
Manufacturers and B2B suppliers
with a long sales cycle who want decision-makers to recognise the brand before the sales team calls.
Businesses already running Search ads
that have hit the ceiling on search volume and need a second channel to create demand.
What you get
Strategy and targeting
- Campaign objective matched to your goal: reach, consideration, leads or sales
- Audience build from custom segments (people who searched your keywords on Google), in-market and affinity audiences, your customer list and site visitors
- Placement targeting on specific channels and videos your buyers watch
- Location targeting by city, sector and radius around your branches, with an exclusion list for kids and irrelevant content
Creative production
- Scripts in English, Hindi or Hinglish with a hook in the first five seconds and a clear next step
- Shooting at your premises, or studio-style product shoots
- Edits in horizontal for in-stream, vertical for Shorts and square for in-feed, from the same shoot day
- Captions, end cards and companion banners designed by our design team
- Three to four versions per campaign so we can test hooks rather than guess
Campaign formats
- Skippable in-stream ads, paid per view or per conversion
- Non-skippable 15-second ads for reach in a defined area
- In-feed video ads shown in search results and the YouTube home feed
- Shorts ads for vertical, sound-on viewing
- Demand Gen campaigns that extend video to Discover and Gmail
Tracking and management
- Conversion tracking for calls, forms, WhatsApp clicks and purchases through Google Tag Manager and GA4
- View-through conversion windows set so that enquiries after a view, without a click, are counted and reported separately from click conversions
- Weekly placement review to remove channels that waste spend
- Frequency caps per user per week
- Remarketing lists built from viewers, which feed our remarketing campaigns
- Product videos supplied as assets to Shopping and Performance Max campaigns
How we work
Brief and audit (week 1).
We review your goal, offer, existing videos and account. You get a creative brief, audience plan and budget proposal in writing.
Script and shoot (week 1 to 3).
Scripts approved by you. One shoot day covers all formats. Edits delivered within a week of the shoot.
Build and launch (week 3 to 4).
Tracking tested, campaigns built, ads reviewed and approved. You sign off before anything spends.
Learn and refine (month 1 to 2).
Daily checks in the first fortnight. Losing hooks and placements are cut early.
Scale what converts (month 3 onwards).
Budget moves to the audiences and videos with the lowest cost per lead. New creatives are added monthly so performance does not fade.
Platforms and tools we work in every day
Google Analytics 4
Google Tag Manager
Google Search Console
Meta Ads
WhatsApp Business
WordPress
Elementor ProGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleMeta AdsWhatsApp BusinessWordPressElementor ProPricing
Monthly ad spend (paid to Google)
- Video StarterSmaller budgets
- Video GrowthMid-size budgets
- Video ScaleLarger budgets
- Video productionPer shoot
Management fee per month
- Video StarterCustom quote
- Video GrowthCustom quote
- Video ScaleCustom quote
- Video productionCustom quote
Includes
- Video StarterOne campaign, two formats, monthly report
- Video GrowthUp to four campaigns, Shorts and Demand Gen, remarketing lists, fortnightly report
- Video ScaleUnlimited campaigns, monthly creative refresh, weekly report, dedicated manager
- Video productionOne shoot day, script, three to four edits in all formats
Ad spend is paid to Google directly plus 18% GST, claimable as input credit if you are GST-registered. Our management fee is a fixed monthly amount, quoted after a free audit of your account and goals, and excludes GST. Video production is quoted separately because it depends on the shoot.
Accounts that also run Search or Shopping with us pay one combined fee under the parent plan. If you are unsure whether your budget is enough, read our guide to the minimum Google Ads budget in India.
What we report
- Cost per lead, split into click conversions and view-through conversions
- Leads by video, audience and placement
- Cost per view and view rate, used to judge creative quality
- Brand search lift: how many more people searched your brand name on Google during the campaign
- Return on ad spend for ecommerce campaigns
- Frequency and reach in your target area
- Changes made this period and the test planned next
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.
Guides from our team
Practical guides on the questions clients ask us most.
Google Ads vs Meta Ads for lead generation: which should you use?
Google captures people already searching; Meta finds people who are not searching yet. Here is how cost per lead and lead quality…
Google Ads conversion tracking setup with GA4: a step-by-step guide
A step-by-step setup for Google Ads conversion tracking with GA4 in the current interface: the Google tag, key events, conversion actions, consent…
What is the minimum Google Ads budget that works in India?
Google has no minimum spend, but your account does. Here is how to work out the smallest budget that produces leads in…
YouTube ads agency in India: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
How much do YouTube ads cost in India?
You set the budget and Google charges through an auction, so cost per view and cost per lead depend on your audience, format, creative and industry. Video production and our management fee are quoted separately after a free audit. We recommend judging the channel on cost per lead after 60 days, not on views; our guide to the minimum Google Ads budget in India helps you set a starting budget.
Do I need a professionally produced video?
You need a video made for ads, which is different from a polished corporate film. A phone-shot video with a strong hook, clear audio and captions often outperforms an expensive one. We can shoot and edit for you, and we can also edit footage your team captures with our shot list.
What is a view-through conversion?
Someone watches your ad, does not click, and later visits your site and enquires within a set window. YouTube reports these separately from click conversions. We show both so you can judge the channel honestly, and we keep the window short so the numbers stay credible.
Can YouTube ads target only my city or area?
Yes. Campaigns can target a city, a set of pin codes or a radius around your location. For local businesses we also exclude people who are only passing through by using the “presence” setting.
Do Shorts ads work for small businesses?
They do when the creative is vertical, sound-on and under 20 seconds. Shorts suit offers that can be understood quickly: a clinic treatment, a course, a product. For longer explanations, in-stream works better. We usually test both from the same shoot.
Can you reuse these videos on Instagram?
Yes. The vertical edits run as reels and Instagram ads with minor changes. Our Instagram marketing team plans shoots with both channels in mind to save you a second shoot day.
Other Google Ads and PPC services
Get a free YouTube ads plan
Tell us your business, target area and budget, and we will send a one-page plan with formats, audiences, a creative brief and an expected cost per lead range.