Remarketing agency in India that brings back the visitors who did not enquire the first time
Zuptek Infotech is a remarketing agency in India, headquartered in Faridabad, that runs retargeting campaigns across Google Display, YouTube, Facebook and Instagram from one plan. Most visitors leave a website without calling, filling a form or buying. Remarketing shows those people a relevant ad over the following days and weeks at a fraction of the cost of a first click. We build the audiences, set the rules on frequency and consent, and report what each audience costs per lead or per sale. Remarketing is included in the Growth and Scale plans of our Google Ads service and is also available on its own.
Brands we have worked with across the group
Who it is for
Any business with steady website traffic
from Search ads, SEO or social, who wants more enquiries from traffic already paid for.
Ecommerce stores
with cart and checkout abandonment they can see in GA4 and want to recover with dynamic product ads.
High-consideration services
such as real estate, interiors, fertility and dental clinics, MBA and study-abroad consultants, where people compare for weeks before they enquire.
B2B businesses
whose buyers visit the pricing or product page several times before raising an RFQ.
What you get
Audience design
- Google Ads tag, GA4 audiences and Meta pixel installed through Google Tag Manager, plus Conversions API
- Audiences by behaviour: product or service page viewed, time on site, cart started, form opened and abandoned, video watched, past enquirers, past customers
- Customer match and custom audiences uploaded from your CRM or order list, hashed before upload
- Exclusions for people who have already converted, your own staff and existing customers where the offer is for new buyers
- Membership durations set per audience, from 7 days for cart abandoners to 180 days for long-cycle B2B
Consent and compliance
- Google Consent Mode v2 configured with a consent banner, so tags respect the choice a visitor makes
- Audience setup reviewed against India’s Digital Personal Data Protection Act requirements for notice and consent, with your privacy policy updated to describe retargeting
- Sensitive categories such as health handled within Google and Meta policy limits
Campaigns across Google and Meta
- Google Display responsive ads with product, offer and testimonial variants
- YouTube remarketing to site visitors and past viewers, in step with our YouTube ads work
- Dynamic remarketing on Google and Meta that shows the exact products a visitor viewed, using your Merchant Center or Meta catalogue
- Meta retargeting on Facebook and Instagram feeds, stories and reels, including click-to-WhatsApp formats, managed with our Facebook ads team
- Sequenced messaging: a reminder in the first three days, proof or reviews in the following week, an offer only to those who still have not acted
Controls
- Frequency caps of a few impressions per user per day on Display and per week on video, adjusted by audience size
- Placement exclusions for mobile apps, kids content and low-quality sites
- Burn pixels that remove converters from every audience within hours
How we work
Tracking and audience audit (week 1).
We check what fires on your site, what consent you collect, and which audiences you can build from your traffic. You get a written audience map.
Tag and consent setup (week 1 to 2).
Tags, consent mode, catalogue links and exclusions configured and tested.
Creative and build (week 2 to 3).
Ad variants designed for each audience stage. Campaigns built on Google and Meta with caps and exclusions in place before launch.
Run and tune (monthly).
Audiences, durations and caps adjusted on cost per lead. Creatives refreshed every four to six weeks to avoid fatigue.
Platforms and tools we work in every day
Google Analytics 4
Google Tag Manager
Google Search Console
Meta Ads
WhatsApp Business
WordPress
Elementor ProGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleMeta AdsWhatsApp BusinessWordPressElementor ProPricing
Monthly ad spend (Google and Meta combined)
- Remarketing OnlySmaller budgets
- Remarketing PlusMid-size budgets
- Included in parent plansAs per plan
- Tracking and consent setupOne time
Management fee per month
- Remarketing OnlyCustom quote
- Remarketing PlusCustom quote
- Included in parent plansNo extra fee
- Tracking and consent setupCustom quote
Includes
- Remarketing OnlyGoogle Display or Meta, up to four audiences, monthly report
- Remarketing PlusGoogle and Meta, dynamic product ads, sequenced creatives, fortnightly report
- Included in parent plansGrowth and Scale Google Ads plans include remarketing
- Tracking and consent setupTags, consent mode, catalogue, exclusions; waived on 6-month engagements
You pay Google and Meta directly for ad spend plus 18% GST. Our management fee is a fixed monthly amount, quoted after a free audit of your tracking and traffic, and excludes GST. Remarketing-only engagements are priced lower than full accounts because audience sizes limit spend.
Creative design is included for static ads. Video and product shoots are quoted separately. For how retargeting clicks compare with first-click costs, see our Google Ads cost in India guide.
What we report
- Cost per lead or cost per order by audience, compared with your first-click campaigns
- Recovered carts and the revenue they produced
- Assisted conversions, where remarketing touched a lead that converted elsewhere
- Return on ad spend for dynamic product campaigns
- Audience sizes and how many people were excluded after converting
- Frequency actually delivered per user
- Creative fatigue signals and the next refresh planned
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.
Guides from our team
Practical guides on the questions clients ask us most.
Google Ads vs Meta Ads for lead generation: which should you use?
Google captures people already searching; Meta finds people who are not searching yet. Here is how cost per lead and lead quality…
Google Ads conversion tracking setup with GA4: a step-by-step guide
A step-by-step setup for Google Ads conversion tracking with GA4 in the current interface: the Google tag, key events, conversion actions, consent…
What is the minimum Google Ads budget that works in India?
Google has no minimum spend, but your account does. Here is how to work out the smallest budget that produces leads in…
Remarketing agency in India: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
How much cheaper is remarketing than regular ads?
Retargeting clicks on Display and Meta typically cost a fraction of a Search click, and conversion rates are usually higher because the person already knows you. The honest measure is cost per lead by audience, which we report every month.
Is retargeting legal in India?
Yes, when you tell visitors about it and respect their consent choices. The Digital Personal Data Protection Act requires notice and consent for personal data use. We configure consent mode, update your privacy policy and keep audience data within Google and Meta’s own systems. We are not a law firm, so we recommend your legal adviser review the final policy text.
Will people find the ads annoying?
Only if they see them too often. We cap frequency, stop ads for anyone who converts, and change the message as days pass. Done this way, remarketing works as a reminder.
What is dynamic remarketing?
Ads that automatically show the specific products or services a visitor looked at, pulled from your catalogue. For stores it means a cart abandoner sees the exact items they left. It needs a Merchant Center or Meta catalogue, which we set up alongside Shopping ads.
Can you retarget people who messaged us on WhatsApp but did not buy?
Yes, if you export those numbers from your WhatsApp Business or CRM. We upload them as a hashed customer match list and show them a follow-up ad. Our email and WhatsApp marketing team can run a message sequence to the same list.
How long should remarketing audiences last?
Match the buying cycle. Seven to fourteen days for cart abandoners, 30 to 60 days for local services, 90 to 180 days for real estate and B2B. We set different durations per audience and bid more for the recent ones.
Other Google Ads and PPC services
Find out how many leads you are leaving behind
Send us your website and GA4 access, and we will tell you how large your remarketing audiences would be and what a first campaign should cost.