Google Shopping ads agency for Indian ecommerce stores, managed to a ROAS target
Zuptek Infotech is a Google Shopping ads agency in India, headquartered in Faridabad and working with Shopify, WooCommerce and custom stores across the country. We set up Google Merchant Center, repair your product feed, and run Standard Shopping and Performance Max campaigns against a return on ad spend target you agree with us in writing. This page covers Shopping and Performance Max only. For Search, call-only and lead generation campaigns, see our main Google Ads service.
Brands we have worked with across the group
Who it is for
D2C brands on Shopify or WooCommerce
with at least 30 to 40 products in stock, a working checkout and a way to fulfil orders across India.
Stores already running Performance Max
that see spend going out and orders coming in, with no clear idea which products or asset groups are paying for themselves.
Marketplace sellers
on Amazon or Flipkart who want direct sales on their own site.
What you get
Merchant Center and feed
- Merchant Center account created or audited, website claimed and verified, shipping and returns policies configured for India
- Product feed built through the Shopify Google app, the WooCommerce plugin or a Google Sheet, depending on your platform
- Feed fixes: GTIN or identifier exemptions, title rewrites that lead with the product type and brand, correct Google product categories, image compliance, size and colour variants
- GST handled correctly: prices in the feed match the price shown on the page, inclusive of GST, so the item is not disapproved for price mismatch
- Disapprovals and policy warnings resolved and monitored weekly
- Supplemental feeds for custom labels such as margin band, bestseller and clearance
Campaign build
- Standard Shopping campaigns structured by margin and product group, so your highest-margin items get the highest bids
- Performance Max campaigns with asset groups per category, audience signals from your customer list and site visitors, and brand term exclusions
- Account-level negative keyword lists to keep wholesale, free, repair and job searches away from retail products
- Conversion tracking for purchases with order value, through GA4, Google Tag Manager and enhanced conversions
Ongoing management
- Weekly search-term and placement reviews, with low-quality placements excluded
- Product-level performance review: items with spend and no sales are paused or moved to a low-bid campaign
- Seasonal plans for Diwali, Republic Day and Independence Day sales, end-of-season and payday weekends
- Coordination with remarketing so cart abandoners see the products they left behind
How we work
Store and feed audit (week 1).
We review your Merchant Center, feed health, product pages, checkout and tracking. You get a written list of what blocks approval and what hurts conversion.
Feed repair and tracking (week 1 to 2).
Feed rebuilt or fixed, GST pricing checked, purchase tracking with order value tested with a real transaction.
Campaign build (week 2 to 3).
Standard Shopping for control over bids, Performance Max for reach, or both. You approve the budget split and the ROAS target before launch.
Learning period (month 1).
Daily checks. We hold the target steady for the first three to four weeks because changing it too early resets the learning.
Scale by product (month 2 onwards).
Budget moves toward product groups that meet the target.
Platforms and tools we work in every day
Google Analytics 4
Google Tag Manager
Google Search Console
Meta Ads
WhatsApp Business
WordPress
Elementor ProGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleMeta AdsWhatsApp BusinessWordPressElementor ProPricing
Monthly ad spend (paid to Google)
- Shopping StarterSmaller budgets
- Shopping GrowthMid-size budgets
- Shopping ScaleLarger budgets
Management fee per month
- Shopping StarterCustom quote
- Shopping GrowthCustom quote
- Shopping ScaleCustom quote
Includes
- Shopping StarterMerchant Center, feed, one Standard Shopping or one Performance Max campaign, monthly report
- Shopping GrowthFeed with custom labels, Standard Shopping plus Performance Max, remarketing, fortnightly report
- Shopping ScaleMultiple feeds and countries, seasonal planning, weekly report, dedicated manager
You pay Google directly for ad spend plus 18% GST, which GST-registered sellers claim as input credit. Our management fee is a fixed monthly amount, quoted after a free audit of your store and account, and excludes GST.
Shopping campaigns need enough monthly spend to collect purchase data; with too little, Performance Max struggles to optimise. We will tell you in the audit whether your budget is enough. For typical cost per click and what ecommerce stores spend, read our Google Ads cost in India guide.
What we report
Your report shows the numbers that decide whether the campaign continues.
- Return on ad spend, overall and by product group
- Revenue, orders and average order value from ads
- Cost per order, and how it compares with your margin
- New customer share, where your store passes that data
- Feed health: approved, disapproved and pending items
- What we changed this period and what we plan next
Impressions and clicks are in your own account whenever you want them. They do not lead the report.
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Guides from our team
Practical guides on the questions clients ask us most.
Google Ads vs Meta Ads for lead generation: which should you use?
Google captures people already searching; Meta finds people who are not searching yet. Here is how cost per lead and lead quality…
Google Ads conversion tracking setup with GA4: a step-by-step guide
A step-by-step setup for Google Ads conversion tracking with GA4 in the current interface: the Google tag, key events, conversion actions, consent…
What is the minimum Google Ads budget that works in India?
Google has no minimum spend, but your account does. Here is how to work out the smallest budget that produces leads in…
Google Shopping ads agency in India: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
What ROAS should I expect from Google Shopping in India?
It depends on margin and category. Your break-even ROAS is roughly one divided by your gross margin: a store with a 40% margin needs 2.5x just to cover product cost, and more once shipping, payment fees and returns are counted. We set the target from your numbers, never from an industry average.
Should I run Standard Shopping or Performance Max?
Both have a place. Standard Shopping gives you control over bids and search terms, which matters for new accounts and for stores with a few hero products. Performance Max reaches more placements and automates bidding, which helps once you have steady purchase data. A common setup is Standard Shopping for core products and Performance Max for the wider catalogue.
Why are my products disapproved in Merchant Center?
Common reasons for Indian stores: price in the feed does not match the page because of GST or a discount, missing returns and refund policy, images with promotional text, incorrect GTINs, or an unverified website. We clear these in the first two weeks and watch for new ones each week.
Do I need GTINs or barcodes for my products?
If your products have manufacturer barcodes, use them. Handmade, private label and custom items can be submitted with an identifier exemption. We check identifiers product by product because they are a frequent cause of lost reach.
Can you run Shopping ads for a Shopify store?
Yes. We use the Google and YouTube app on Shopify to sync products, and we often add a supplemental feed for custom labels and title improvements. WooCommerce and custom stores work through a plugin or a scheduled Google Sheet. See how we work with D2C and ecommerce brands.
Can video help my Shopping campaigns?
Yes. Performance Max uses video assets, and a short product video raises performance in YouTube and Discover placements. Our YouTube ads team scripts and briefs product videos that work as both ads and asset group videos.
Other Google Ads and PPC services
Get a free Shopping account review
Share read-only access to Merchant Center and Google Ads, or send us your store link, and we will tell you in writing what is blocking approval and where spend is leaking.