Ecommerce SEO services for Shopify and WooCommerce stores
Zuptek provides ecommerce SEO services for online stores that want category and product pages to bring in buyers without paying for every click. In many Indian stores most organic visits land on the home page or come from brand searches, while hundreds of category pages sit unindexed or compete with each other. We fix the structure, write the copy, add the schema and build the links so the pages that sell start ranking. We work on Shopify and WooCommerce stores for D2C brands, retailers and manufacturers across India, from our office in Faridabad. This page is part of our SEO services.
Brands we have worked with across the group
Who ecommerce SEO is for
D2C brands
on Shopify selling apparel, skincare, food, home decor or supplements that depend on Meta and Google ads and want organic revenue to cut customer acquisition cost.
WooCommerce stores
with 500 to 20,000 products where plugins, filters and tag pages have created thousands of thin or duplicate URLs.
Manufacturers and wholesalers
who list on IndiaMART and Amazon and now want their own catalogue site to rank for product and specification searches.
Stores migrating platforms
, for example Magento or OpenCart to Shopify, that cannot afford to lose rankings during the move.
What you get with our ecommerce SEO services
Store audit
- Crawl of the full store to find duplicate variants, parameter URLs, orphaned products and out-of-stock pages still indexed
- Index coverage review in Search Console: what Google has indexed versus what should be
- Category demand map: every category and subcategory matched to search volume and intent in India
- Competitor gap report against the top three stores and the marketplaces in your niche
Category and collection page SEO
- Category structure redesigned around how buyers search (by type, use, material, price band, brand)
- Collection copy above and below the product grid, written to rank and to answer buying questions
- Title tag and heading templates for collections, with manual overrides for the top 50
- Subcategory and filter landing pages created for high-demand combinations such as “cotton kurta sets under 1,000”
Product page SEO
- Product title and description templates that include specifications buyers search for
- Unique copy for your top-selling products, rewritten from manufacturer boilerplate
Technical and schema
- Faceted navigation rules: which filter combinations are indexable, which are canonicalised and which are blocked
- Product, Offer, AggregateRating, Review, BreadcrumbList and FAQ schema, validated in Search Console
- Pagination, canonical tags, XML sitemaps split by type, and Core Web Vitals fixes through our technical SEO team
- Google Merchant Center feed audit so free listings and Shopping ads use the same optimised titles
Content and links
- Buying guides, comparison articles and how-to content linked to the collections they support
- Links from Indian lifestyle, deals, review and niche sites through our link building service
Reporting
- Revenue and orders from organic traffic in GA4, by collection and product
- Rankings for category and product keywords, indexed page counts and crawl stats
How we work
Crawl and demand mapping (weeks 1 to 2).
We crawl the store, pull Search Console and GA4 data and build a category map that shows revenue potential per page.
Index and structure fixes (weeks 2 to 5).
Faceted navigation rules, canonicals, redirects, sitemaps and schema. On Shopify and WooCommerce our own developers make the changes.
Collection and product copy (month 2 onwards).
Top 50 collections and top 100 products first, then templates for the rest. You approve copy before it goes live.
Content and links (month 2 onwards).
Guides and comparison content published, outreach begins, internal links added.
Measure and expand (monthly).
We review organic revenue per collection and move effort to where it returns most.
Platforms and tools we work in every day
Google Search Console
Google Analytics 4
Google Tag Manager
WordPress
Shopify
WooCommerce
Cloudflare
LiteSpeedGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerWordPressShopifyWooCommerceCloudflareLiteSpeedEcommerce SEO pricing
Ecommerce stores start on the Gold or Premium Business SEO plan because the number of pages is high. These are the same plans published on our SEO services page. All prices exclude 18% GST. No long contracts; cancel any time.
Gold
Rs 19,999 per month. 25 target keywords, on-page optimisation of 25 pages, technical SEO with schema markup, 40 quality backlinks and 4 blog posts per month, competitor analysis and bi-weekly reports. Suits stores with up to 1,000 products.
Premium
Rs 34,999 per month. 60 target keywords, unlimited on-page optimisation, advanced technical SEO including Core Web Vitals, 90 quality backlinks and 8 blog posts per month, conversion rate optimisation, a dedicated SEO manager and weekly reports. Suits stores with 1,000 to 10,000 products.
Custom
Stores above 10,000 products, multi-brand groups or marketplaces get a custom scope. The fee is quoted after a free audit, based on catalogue size and content volume. Contact us with your store URL.
Platform development work, such as theme changes or app integration, is quoted separately through our ecommerce development service.
What we measure
We report on organic revenue, not just traffic. The numbers that matter are organic orders, revenue per collection, indexed pages that actually receive clicks, and the share of revenue that comes from non-brand searches. Our published case study, 170 to 1,200 daily organic visitors in 85 days, was a service website, so we do not present it as an ecommerce result. The same approach of mapping long-tail topics, fixing index bloat and building foundation links is what we apply to category structures.
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.
Screenshots from client accounts
Unedited Google Search Console and Google Business Profile screenshots from client accounts. Names are withheld at the clients’ request.
Guides from our team
Practical guides on the questions clients ask us most.
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Ecommerce SEO services: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
What is ecommerce SEO and how is it different from normal SEO?
Ecommerce SEO focuses on category and product pages, which are templated, numerous and change constantly as stock moves. The main problems are duplicate URLs from filters and variants, thin product copy and categories that were never built around search demand. Regular SEO deals with a few dozen pages; ecommerce SEO deals with thousands.
Is Shopify good for SEO in India?
Yes, with limits. Shopify handles speed, hosting and basic schema well. Its weaknesses are a fixed URL structure, limited control over faceted navigation and tag pages that create duplicates. We work around these with collection strategy, app configuration and theme edits through our Shopify development team.
How do you handle faceted navigation and filter pages?
We decide per filter type. Filters with search demand, such as colour or material in fashion, become indexable landing pages with unique copy. Filters with no demand, such as sort order or price slider, are canonicalised or blocked. On WooCommerce this is done through our WooCommerce development team with plugin and theme rules.
How much does ecommerce SEO cost in India?
It depends on catalogue size, how many categories need copy and how competitive your niche is. Our ecommerce SEO starts on the Gold plan at Rs 19,999 per month plus GST; Premium is Rs 34,999 per month, and very large catalogues get a custom quote after a free audit.
How long does ecommerce SEO take to increase sales?
Index clean-up and schema often lift impressions within 4 to 8 weeks. Category rankings and organic revenue growth usually show in months 3 to 6. Highly competitive categories such as sarees, mobile accessories or protein supplements take longer and depend on link building.
Do you optimise Google Shopping feeds too?
Yes. We audit your Merchant Center feed, align product titles with the optimised page titles and fix disapprovals so free product listings and Shopping ads benefit from the same work.
Get your store audited
Send us your store URL and we will come back within five working days with a written list of index problems, category gaps and quick wins, with no obligation.