International SEO services for Indian businesses selling abroad
Zuptek provides international SEO services for Indian businesses whose customers are in the United States, the United Kingdom, the Gulf, Europe or Australia: exporters and manufacturers, SaaS and IT services firms, D2C brands shipping overseas, and education and healthcare providers attracting foreign clients. Ranking in another country means more than translating pages. It means the right domain structure, correct hreflang, content written for how buyers there search, links from that market and a server and site speed that hold up on the other side of the world. We run these programmes from our head office in Faridabad, as a specialist part of our SEO services.
Brands we have worked with across the group
Who international SEO is for
Manufacturers and exporters
selling auto components, garments, handicrafts, pharma intermediates, machinery or packaging to buyers in the US, Europe and the Middle East.
SaaS and IT services firms
that get most of their revenue from abroad and currently rely on outbound sales and paid ads.
D2C brands
shipping ayurvedic products, jewellery, textiles, tea or spices overseas through their own Shopify store.
Education, medical tourism and hospitality providers
attracting students and patients from Africa, the Gulf, Bangladesh and the CIS.
Indian sites with multiple languages
such as Hindi, Tamil or Bengali versions that are cannibalising each other because hreflang is missing or wrong.
What you get with our international SEO services
Market and keyword research
- Demand analysis per target country: search volume, competition, buyer terminology and seasonality
- Keyword maps per market, written with native-speaking reviewers for non-English markets
- Competitor benchmarking against local players in each country, not just Indian rivals
- Prioritisation of markets by demand, margin and how easy they are to win
Site structure and targeting
- Recommendation and implementation of ccTLDs, subdirectories or subdomains based on budget and authority
- Hreflang implementation across XML sitemaps or HTML, including x-default and return tags, tested at scale
- Google Search Console property setup per market and geo-targeting configuration
- Currency, units, pricing display, trust signals and payment methods per market
Localised content
- Pages written or adapted for each market, covering spelling, terminology, regulations, certifications and shipping terms buyers expect
- Product and service pages that answer the questions a US or UK buyer asks before importing from India: MOQs, lead times, Incoterms, compliance
- Translation by professional linguists, reviewed by our SEO team, where non-English markets are in scope
- Blog and guide content for each market through our content marketing team
Technical and performance
- CDN and hosting recommendations so pages load fast in the target country
- Core Web Vitals, crawl and index checks per market through our technical SEO team
- Duplicate content control across regional variants in the same language (en-IN, en-US, en-GB)
Market-specific authority
- Link building from publications, directories and partners in the target country through our link building team
- Listings on country-specific B2B platforms and trade directories
- Digital PR with trade press in the target market
Reporting
- Rankings, traffic, leads and revenue by country and language
- Hreflang error monitoring and index status per market
- Monthly review and a quarterly market expansion plan
How we work
Market selection (weeks 1 to 2).
We analyse demand and competition in each candidate market and agree the first one or two to pursue.
Structure and technical setup (weeks 2 to 6).
Domain or folder structure, hreflang, Search Console properties, CDN and currency settings, tested before launch.
Content for the first market (months 2 to 4).
Core service or product pages localised, supporting guides published, internal linking in place.
Authority in market (month 2 onwards).
Outreach, directories and PR in the target country, running in parallel with content.
Measure and expand (quarterly).
Once the first market shows traction, we repeat the process for the next.
Platforms and tools we work in every day
Google Search Console
Google Analytics 4
Google Tag Manager
WordPress
Shopify
WooCommerce
Cloudflare
LiteSpeedGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerWordPressShopifyWooCommerceCloudflareLiteSpeedInternational SEO pricing
International work is priced per market because each one needs its own research, content and links. Every engagement gets a fixed quote after a free audit; quotes exclude 18% GST.
Single market
Custom quote, billed monthly, for one country in English, including technical setup, localised content, in-market links and reporting.
Multi-market
Custom quote, billed monthly, for two to five markets or languages. Translation costs for non-English markets are quoted separately at linguist rates.
Hreflang and structure audit
Custom quote, one-time, for sites that already have regional versions and need them fixed. Includes implementation on WordPress, Shopify and WooCommerce.
Businesses with many regional domains or large catalogues are handled under enterprise SEO. Contact us with your target markets for a quote.
What we measure
For international programmes we report rankings, organic traffic, enquiries and revenue by country, plus hreflang coverage and index health per market. Our published international work includes a UK private medical specialist whose practice gained 48+ top-3 rankings and 140% more private consultations from search, and a confidential gaming portfolio where one property reached 3.29M clicks. For a single-market example, see 170 to 1,200 daily organic visitors in 85 days.
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.
Screenshots from client accounts
Unedited Google Search Console and Google Business Profile screenshots from client accounts. Names are withheld at the clients’ request.
Guides from our team
Practical guides on the questions clients ask us most.
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International SEO guide: hreflang, URL structure and localisation
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International SEO services: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
What is international SEO?
Optimising a website so it ranks in search results in other countries or languages. It covers which domain structure to use, how to tell Google which page is for which country (hreflang and geo-targeting), writing content for local buyers and building authority from that market.
Should I use a ccTLD, subdomain or subdirectory for other countries?
Subdirectories (example.com/us/) are the default for most Indian businesses because they share the main domain’s authority and cost less to run. ccTLDs (example.co.uk) send the strongest country signal but each starts with zero authority. Subdomains sit in between. We recommend based on your authority, budget and whether the markets need separate legal entities or pricing.
How does hreflang work and why does it break so often?
Hreflang tags tell Google which language and country each version of a page is for. They break because every version must reference every other version including itself, the codes must be valid ISO codes, and redirects or canonical tags must not conflict. We implement them through XML sitemaps for large sites and test them with a crawler before and after launch.
Can an Indian business rank in the US or UK?
Yes. Google does not penalise Indian-hosted or Indian-owned sites. What matters is content written for that market, links from that market, fast loading there and clear targeting signals. Indian exporters and SaaS businesses rank well when they stop writing for an Indian audience on their international pages.
How much do international SEO services cost?
It depends on how many markets and languages you target and how competitive each one is. Each market is quoted separately after a free audit, and translation for non-English markets is added at linguist rates. The timeline follows our general guide on how long SEO takes, with 2 to 3 extra months for new markets.
Do you handle Hindi and other Indian language SEO?
Yes. Multilingual SEO within India uses the same hreflang and content methods. Many sectors still have few well-optimised pages in Hindi, Tamil, Telugu, Bengali or Marathi, so there is often room to rank.
Discuss your target markets
Tell us which countries you sell to and which you want to enter, and we will show you the demand, the competition and what a first-market programme involves.