Link building services that earn links Google trusts
Zuptek offers link building services for Indian businesses that need more authority to rank: links from real websites, earned through outreach, digital PR, guest contributions and relevant directories. We do not sell PBN links, link packages from Fiverr-style sellers or automated placements, because those are the links that get sites penalised. This service is for websites whose content and technical base are already sound and whose rankings have stopped moving because competitors simply have more and better links. It runs from our head office in Faridabad for clients across India and abroad, and forms the off-page part of our SEO services.
Brands we have worked with across the group
Who link building is for
Businesses on page two or three
for their main keywords whose on-page work is done and who need authority to close the gap.
SaaS and B2B businesses
selling to Indian or global buyers whose competitors have hundreds of referring domains from industry publications.
Ecommerce brands
that need category pages to rank in competitive niches such as fashion, electronics accessories or nutrition, often alongside ecommerce SEO.
Agencies and in-house SEO teams
who want a white-label or supplementary link partner with transparent sourcing.
New domains
that need a foundation of citations, profiles and first editorial mentions before anything else can work.
What you get with our link building services
Link audit and strategy
- Backlink profile audit: referring domains, anchor text distribution, toxic links and lost links
- Competitor link gap analysis showing which domains link to three competitors and not to you
- Target page and anchor plan so links go to pages that can rank, with natural anchor variety
- Disavow file preparation where a past agency has left a mess
Foundation links
- Business profiles and citations on Indian directories: Justdial, Sulekha, IndiaMART, TradeIndia, Crunchbase, Clutch, GoodFirms and sector-specific listings
- Industry association, chamber of commerce and alumni network profiles
- Supplier, partner and client website mentions you are entitled to but never asked for
Editorial outreach
- Manual outreach to Indian and international blogs, news sites and niche publications in your sector
- Guest articles written by our team, approved by you, published with a contextual link
- Resource page and broken link outreach using your existing guides
- Minimum quality bar: real organic traffic, topical relevance, editorial standards, no “write for us” link farms
Digital PR
- Data studies, surveys and expert commentary pitched to journalists at Indian business, tech and lifestyle publications
- Founder quotes placed in roundups and trend pieces
- Local press coverage in your home city for launches, events and CSR
Reporting
- Live sheet of every link with URL, publication date, domain metrics, traffic estimate and anchor
- Monthly summary of links gained, links lost, referring domain growth and ranking movement on target pages
- You see every placement before we count it
How we work
Audit and gap analysis (week 1).
We review your profile, your competitors’ profiles and your content, then agree target pages, anchor mix and monthly volume.
Foundation round (weeks 2 to 4).
Citations, profiles and entitled mentions. This is quick, cheap and fixes most new domains’ weakest point.
Prospecting and outreach (month 1 onwards).
We build a prospect list, qualify each site by hand, pitch and negotiate placements. Content is written and approved by you.
Digital PR campaigns (quarterly).
One campaign per quarter on Gold and above, built around data or a story journalists want.
Report and adjust (monthly).
We review which link types moved rankings and shift budget towards them.
Platforms and tools we work in every day
Google Search Console
Google Analytics 4
Google Tag Manager
WordPress
Shopify
WooCommerce
Cloudflare
LiteSpeedGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerWordPressShopifyWooCommerceCloudflareLiteSpeedLink building pricing
Link building is sold as a monthly programme or as part of our SEO plans. Standalone programmes get a fixed monthly quote after a free backlink audit. Prices exclude 18% GST. Where third-party publications charge a placement fee, we pass it through at cost and show you the invoice.
Foundation
Custom quote, billed monthly. 15 to 20 citations, profiles and entitled mentions per month plus 2 guest placements. Suits new domains and local businesses.
Growth
Custom quote, billed monthly. 6 to 8 editorial placements per month on sites with real traffic, plus foundation links and a quarterly digital PR pitch. Suits businesses competing nationally.
Authority
Custom quote, billed monthly. 12 or more editorial placements, one digital PR campaign per quarter, and outreach in target countries through our international SEO team. Suits SaaS, ecommerce and funded brands.
Within our Business SEO plans, Starter includes 15 quality backlinks per month, Gold 40 and Premium 90, at Rs 9,999, Rs 19,999 and Rs 34,999 per month respectively. Those counts include foundation links; editorial placements grow with the plan. Contact us for a custom programme.
Results
In our published case study, link building ran alongside content from month one. We built more than 150 foundation links in the first month and secured 10 guest posts over the engagement, and the site grew from around 170 to over 1,200 daily organic visitors in 85 days. Read the case study. For standalone link programmes we track referring domain growth, rankings and traffic on the target pages, and the proportion of links still live after six months, which is where cheap links fail.
Medical SEO case study: E-E-A-T entity work and clinical author schema gave a UK private practice 48+ top-3 rankings and 140% more consultations.
Long-term SEO and AI-search programme for an FMCG cold-pressed oil brand: 42.7M Google impressions, 267K organic clicks and 31.2K AI citations in Bing. Full case study.
Dental clinic local SEO case study: Gaurav Dental and Physiotherapy Hospital, Samastipur, got 4,898 profile views, 690 direction requests and 274 calls.
Screenshots from client accounts
Unedited Google Search Console and Google Business Profile screenshots from client accounts. Names are withheld at the clients’ request.
Guides from our team
Practical guides on the questions clients ask us most.
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Link building services: questions people ask
Anything else? Call +91 98218 37342 or write to [email protected].
What is white hat link building?
Links earned by giving another site a reason to link: a useful article, a data point, a quote, a resource or a listing a directory legitimately offers. The opposite is buying placements on networks built only to sell links. Google’s spam policies treat paid links that pass ranking signals as a violation, and penalties can wipe out years of work.
How much do link building services cost in India?
Editorial links cost more than directory links because each one needs prospecting, outreach and a written article, and high-traffic publications cost more again. Our Business SEO plans include 15 to 90 backlinks a month at Rs 9,999 to Rs 34,999; standalone programmes are quoted after a free backlink audit. Be wary of anyone offering hundreds of links for a small one-off fee: those are almost always automated spam.
How many backlinks do I need to rank?
It depends on who you are competing with. Our gap analysis compares your referring domains to the three sites above you for each target keyword. For a local service page the gap is often small. For a national ecommerce category it can run to hundreds of domains.
Do you buy guest posts or sponsored posts?
We do not buy links from sites that exist to sell them. Some reputable publications charge an editorial or processing fee for contributed content; where that is the case we tell you, pass the fee through at cost and mark the link as sponsored if the publication requires it.
Are directory links still useful in India?
Yes, for foundation and for local SEO. Justdial, Sulekha, IndiaMART, Practo and sector directories are where Indian customers and Google both look for consistency. They will not rank a competitive national keyword on their own, but a site without them looks incomplete.
How long does it take for backlinks to affect rankings?
Google usually discovers and counts a new link within days to a few weeks. Ranking movement from a batch of links typically shows in 6 to 12 weeks. Our guide on how long SEO takes sets out a month-by-month timeline.
Get a backlink audit
Send us your domain and we will show you your referring domain gap against your top competitors and the first ten links we would go after.